Adding Top-notch Talent in Response To Continued Growth


Signature Analytics has experienced significant growth in 2013 and there have been no signs of slowing. The growth is a result of new outsourced accounting and technical accounting projects, including financial due diligence for a private equity acquisition of a distribution company, a number of financial modeling projects, establishment of appropriate processes and controls, projects to determine appropriate uses of cash, along with numerous companies requesting monthly accounting maintenance and bookkeeping services. Due to the continued growth, Signature Analytics hired Lara McFarlin as a CFO level employee in November 2013.

Jason Kruger, president of Signature Analytics, noted, “Lara’s experience perfectly complements our current CFO level services as she brings a combination of public accounting experience as well as a number of years of operational experience which our clients should benefit greatly from.”

With her master’s in Accounting from the University of Virginia, Lara began her career with Ernst & Young in their San Jose office where she managed audits in the technology and biotechnology sector focused on revenue recognition and preparation of GAAP financial statements. Most recently she was the controller of Crunch, LLC (Crunch Fitness) where she oversaw the month-end close process from numerous accounting systems, managing outside parties for 13 companies including joint venture, franchise, fully-owned, and parent companies. Lara was a key player in converting the Company’s accounting system from Peachtree and Solomon to Great Plains, implementing a reporting process, converting the payroll system from Compupay to Paylocity, and overseeing the payroll process. She was also instrumental in establishing revenue recognition policies for the numerous revenue streams of the Company in accordance with GAAP.

Lara’s strong knowledge and understanding of accounting systems is expected to benefit our client base as they grow and look for alternatives to their current system. Furthermore, her expertise in a number of industries from technology to real estate to manufacturing to retail and franchises is a perfect fit with our clients.

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